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Robert Neusner



Robert Neusner

Robert Neusner

Precision Medicine and Diagnostics Strategy Leader


Why I'm a JPAL

I'm a builder of new things and love to help new companies do the same. I've made many mistakes (and done a few things almost perfectly) and hope that experience can help others.


Experience with both drugs and diagnostics including new product design, new product launches, pricing and reimbursement, product lifecycle strategy, business model development, forecasting.  Disease/therapeutic area experience includes oncology, cardiovascular, neurology, pain, retinal disease and psychiatry.


"The secret of all victory lies in the organization of the non-obvious."

- Marcus Aurelius, Roman Emperor

Fun fact:

Before the invention of color TV, 75% of people said they dreamed in black and white. Today, only 12% do.