Cassandra, Site Coordinator at JLABS @ NYC, is the liaison for office operations and resident companies within JLABS @ NYC. She is responsible for administrative and business operations functions while supporting the JLABS @ NYC team.
Prior to joining JLABS, Cassandra was living and working in both Los Angeles and New York City as an event planner and marketing associate for a wide range of industries. While working in the fashion industry she spent time planning philanthropy and charity events, in addition to Fashion Week events, for Estee Lauder. Cassandra parlayed that experience to working on Wall Street. She was hired as an event planner for the Private Wealth Management Team at UBS where she coordinated and executed both domestic and international PWM Client Events. Cassandra made the leap from Wealth Management to Investment Banking when she took on the role of Assistant Vice President of Marketing and Diversity Inclusion at Barclays. She created and implemented new marketing materials and strategies for the Human Resources and Recruitment teams to utilize while acquiring and retaining new talent.
Cassandra graduated from The University of Southern California with a Bachelor’s Degree in Print Journalism.