James Viola

James Viola
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James Viola

Innovation Activation Manager

South San Francisco, CA

Jim is responsible for marketing and events for JLABS in the San Francisco Bay Area. His role includes creating and coordinating high-quality, diverse and distinctive programming ranging from one-on-one investor meetings, workshops and large panel discussions to networking and social events. Jim also supports other key JLABS programming with the goal of keeping the content fresh and relevant as the year-round curriculum is designed to assist innovators along the product development continuum. Key to the success of JLABS is establishing relationships with the Bio community.

Prior to joining Johnson & Johnson, Jim spent two decades in the powersports industry as a successful special-event and marketing professional. He held the post of Marketing Direct, at Ducati North America, Operations Manager at Premier Event and various positions at BMW of North America. After years of working closely with retailers, distributors and manufacturers of high-end European products, Jim has developed a unique insight into special events and understands how to successfully integrate these programs into solid marketing plans. 

Jim holds a B.S. Chemistry from Muhlenberg College and earned his M.B.A at Rutgers University. He currently is on the advisory board of CELS, a non-profit organization whose goal is to support Canadian life science companies, and participates in various event committees in the bay area.

Jim, along with his son, are Guinness World Record holders for the longest flag football game.