Alzheimer’s Disease is the greatest health care challenge of our generation. 1 in 3 people will get the disease by age 80 and it’s going to cost the system $1.2T by year 2050.
The disease begins 20-30 years before symptoms appear, and yet there are no easily accessible diagnostic tests to assess early risk, nor are there any drugs to prevent or manage the disease (99.6% of all disease-modifying drugs have failed).
Working with the world’s leading scientists, Neurotrack has discovered a breakthrough way to monitor changes in your memory over time. It’s called the Imprint™ Memory Assessment. It uses eye-tracking technology to assess the health of one’s hippocampus, the part of the brain first affected by cognitive decline.
Based on one’s memory health score, we’ll recommend a research-proven program that helps people adopt “brain healthy” behaviors into their daily life to improve their memory. The test can be taken every 3-6 months and will allow people to track their memory health over time.
I lost two grandparents to Alzheimer’s disease. It’s a heartbreaking and dehumanizing disease that robs people of what is most precious – the memories that they’ve created over their lifetime. Knowing that there is potential to help prevent others from having to go through this experience is what drives me.
How did you use the QuickFire Grant?
We want to empower people to take care of their memory in the same way they monitor their blood pressure, cholesterol, hearing, eyesight, etc. To that end, we made our Imprint Memory Assessment free for a limited time and ran PR and advertising campaigns to generate awareness about our test and lifestyle program. Over this time, we’ve had 100,000 join Neurotrack and take steps towards taking better care of their memory health.
Meet the founder:
Elli Kaplan (Co-Founder & CEO)