fbpx Maternal Health QuickFire Challenge - Challenge | JLABS
Maternal Health QuickFire Challenge
Maternal Health Quick Fire Challenge

Maternal Health QuickFire Challenge

Challenge ended

Up to $200,000 in grant funding


National Birth Equity Collaborative

National Birth Equity Collaborative through an innovative partnership with Omaiven Health is improving the maternal health crisis for all, by placing special emphasis on the challenges faced by those most affected - Black mothers and mothers of color. The team's culturally inclusive platform delivers a space for birthing professionals (Doulas, Midwives, etc.) and mothers to connect, boost engagement, and deliver digital-powered care throughout the perinatal period.

Pronto International

PRONTOStat is a uniquely engaging, low-cost, and sustainable simulation and team training package designed to transform the care of mothers and babies by the emergency care teams that have to manage them in maternity care deserts in the United States. 

Memora Health

Memora Health and Penn Medicine have developed a digital health platform that provides new mothers with a 24/7 texting service that responds automatically to patient concerns with clinically validated answers, redefining postpartum care delivery in the United States.

Alydia Health

Alydia Health’s Jada uses a gentle vacuum to induce the normal function of the uterus, helping a mother’s body initiate contractions and stop abnormal uterine bleeding and postpartum hemorrhage.


From the day a mother hears her little one’s heartbeat, to the time she feels her baby’s first kick, through the moment her child takes their first breath, a mother is a lifeline for her baby. However, far too often in the United States bringing new life into the world can mean a mother risking her own.

According to the Centers for Disease Control (CDC) May 2019 Vital Signs Report, every year in the United States, approximately 50,000 mothers are severely injured and nearly 700 women die from pregnancy-related complications. Of these deaths, the CDC estimates that three in five are preventable and half the injuries could be avoided with proper care. While death and complication rates around the globe decrease, the United States faces increasing rates, making it the most dangerous place in the developed world to give birth.

That’s why the Johnson & Johnson Office of the Chief Medical Officer (OCMO) Women’s Health team, together with Johnson & Johnson Innovation - JLABS, is proud to introduce the Maternal Health QuickFire Challenge. We invite visionaries to submit ideas aiming to improve pregnancy, birth, and postpartum care for women, making birth safer in the United States and potentially changing the trajectory of health for a lifetime. 

The innovator(s) with the best idea, potential technology, or potential solution will receive up to $200,000 in grant funding, access to the global JLABS network and mentorship from experts at the Johnson & Johnson Family of Companies.


Up to $200,000 in grant funding
  • Access to the global JLABS network
  • Mentorship by the Johnson & Johnson Family of Companies

Areas of Interest

We encourage innovators to submit potentially ground-breaking ideas in perinatal care, including a particular interest in the following areas: 

  • Consumer Healthcare 
  • Community Health Approaches
  • Health Technologies 
  • Medical Devices 
  • Patient Care
  • Pharmaceuticals
  • Cross-sector Initiatives  

Priority will be given to science-based potential innovations backed by data.  Applications that clearly describe a concept or path forward to achieve these goals will also be considered during evaluation. Please keep in mind that no idea is too big or too early for consideration.

Application process

The goal of the Maternal Health QuickFire Challenge is to discover solutions aimed to help mothers survive and prevent adverse consequences from pregnancy and childbirth.  These potential solutions should be meet the below outlined criteria.

The submitted potential solution must be either be pioneering or evidence based. Please provide data supporting the theory of change or the intervention accordingly.

Submitted ideas must meet at least three of the below criteria:

  • Actionable – is the project achievable?
  • Measurable in terms of health impact
  • Filling a current data gap
  • Proven sustainability or strong rationale for a sustainable business model
  • Scalable

Why this challenge matters to us

At Johnson & Johnson Innovation, we believe a good idea can come from anywhere, and it’s our goal to find innovative health solutions that aim to improve health around the world. We know that when mothers are healthy, families thrive. Working together, we can spark the next great idea that can potentially change the trajectory of health for mothers in the United States. 


March 5, 2020
Applications Open
June 19, 2020
Application Deadline
Fall 2020
Awardee announcement

About Johnson & Johnson Innovation

Johnson & Johnson Innovation LLC focuses on accelerating all stages of innovation worldwide and forming collaborations between entrepreneurs and Johnson & Johnson’s global healthcare businesses. Johnson & Johnson Innovation provides scientists, entrepreneurs and emerging companies with one-stop access to science and technology experts who can facilitate collaborations across the pharmaceutical, medical device and consumer companies of Johnson & Johnson. Under the Johnson & Johnson Innovation umbrella of businesses, we connect with innovators through our regional Innovation Centers; Johnson & Johnson Innovation JLABS; JJDC, Inc.; and our business development teams to create customized deals and novel collaborations that speed development of innovations to solve unmet needs in patients. JLABS provides the laboratories, expertise, education, tools and resources needed to help life science startups thrive, all with no strings attached. A Johnson & Johnson Innovation Center for Device Innovation at the Texas Medical Center (CDI @ TMC) has been established to accelerate the development of medical devices. For more information about Johnson & Johnson Innovation, please visit: www.jnjinnovation.com .

About Johnson & Johnson Innovation - JLABS

Johnson & Johnson Innovation – JLABS (JLABS) is a global network of open innovation ecosystems, enabling and empowering innovators across a broad healthcare spectrum including pharmaceutical, medical device, consumer and health tech sectors to create and accelerate the delivery of life-saving, life-enhancing health and wellness solutions to patients around the world. JLABS achieves this by providing the optimal environment for emerging companies to catalyze growth and optimize their research and development by opening them to vital industry connections, delivering entrepreneurial programs and providing a capital-efficient, flexible platform where they can transform the scientific discoveries of today into the breakthrough healthcare solutions of tomorrow. At JLABS, we value great ideas and are passionate about removing obstacles to success to help innovators unleash the potential of their early scientific discoveries. JLABS is a no-strings-attached model, which means entrepreneurs are free to develop their science while holding on to their intellectual property. JLABS also produces campaigns to seek out the best science called QuickFire Challenges. For more information, visit www.jlabs.jnjinnovation.com or follow @JLABS.