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Johnson & Johnson Nurses Innovate QuickFire Challenge

Johnson & Johnson Nurses Innovate QuickFire Challenge

Challenge ended

Up to $100,000 + Mentoring + Access to JLABS ecosystem


Cincinnati Children’s Hospital: Children are often anxious about wearing a medical mask to fall asleep for surgery (anesthesia induction). Abby Hess, APRN, DNP and her team developed a breathing-controlled video game app and a device that connects the game to standard anesthesia equipment. Through a series of mini-games, the "Zoo Adventure" app aims to help children become comfortable with wearing a medical mask before surgery and calmly engages them as they fall asleep. The device is designed to be seamlessly integrated into the complex & fast-paced operating room environment.

Natural Nipple: The Natural Nipple is a unique bottle modeled after a mother’s breast size, nipple shape and milk flow designed to promote prolonged breastfeeding invented by CEO Lauren Wright, PhD student, MSN, AGNP-BC and led alongside COO Tram Pham DNP, APRN, NP-C, ONC



This challenge is now closed. However, the third Challenge in the Nurses Innovate series - the Johnson & Johnson Nurses Innovate QuickFire Challenge in Maternal & Newborn Health is accepting applications through October 10, 2019. Click here to learn more.


In hospitals around the world, nurses are innovating every day to ensure the best possible care for patients. To “nurse someone back to health” is an iconic saying grounded in the foundation of influence and responsibility that nurses hold to potentially change the trajectory of patient outcomes by caring for the sick when others would not, identifying smarter and better ways to heal, and developing life-saving methods.

For over 120 years, Johnson & Johnson has supported nurses, through employment, platforms , partnerships, training and millions in scholarships, helping to educate, empower and inspire those in the field. We know nurses hold the keys to many new and innovative ideas that can profoundly improve human health. Johnson & Johnson would like to expand their advocacy for the nursing profession by partnering with nurses to help bring these ideas to life.

Announcing the Johnson & Johnson Nurses Innovate QuickFire Challenge, inviting the more than 3.2 million nurses located throughout the U.S.  to submit ideas for new devices, health technologies, protocols or treatment approaches that have the power to profoundly impact patient care and human health. The nursing innovators with the best idea(s) will receive up to $100,000 in grants and access to mentoring and coaching from Johnson & Johnson, via Johnson & Johnson Innovation, JLABS to help bring their ideas to life.   

As innovators on the frontlines of healthcare, Nurses have the power to profoundly change lives. Johnson & Johnson has the scale, resources and know-how to help move them forward. Put these two together, and that changes everything.

Learn more about nurses who innovate and Johnson & Johnson’s 120 years of commitment to nursing at nursing.jnj.com.


We are looking for the best new devices, health technologies, protocols or treatment approaches that can change human health from practicing or retired nurses located within the United States.

Solutions will be evaluated by a panel of reviewers and judges on their ability to meet the following criteria:

  • Uniqueness of the idea
  • Potential impact on human health
  • Feasibility of the idea
  • Thoroughness of approach
  • Identification of key resources and plan to further idea

Areas of Interest

  • New Treatment Protocols
  • New Health Technologies
  • New medical device
  • New preventive approach
  • New consumer product
  • New community health approach


Don’t miss the deadline


Q: What if I’m having trouble accessing the portal/website?

A: Make sure your browser is up to date and accepting cookies. You can contact customer service at [email protected] if you are having technical difficulties as well.


Q: Can I submit supporting documents (for example a video) as part of my application?

A: You will have the opportunity and are encouraged to upload supporting materials such as slide decks, research papers, and videos as part of your application. You may submit a video along with your typed responses. Maximum length is 2 minutes.


Q: Is it ok if some of the information I submit is confidential?

A: Do not submit confidential information. Only non-confidential information should be submitted and anything you submit will be treated as non-confidential.


Q: What happens with IP (Intellectual Property)?

A: As this is a no strings attached arrangement, JLABS does not acquire any IP.  Any IP creation and/or protection remains the sole responsibility of the inventors.


Q: Is a patent required to apply?

A: No, a patent is not required to apply.  However, you should not submit any information that you wish to keep confidential or that may negatively impact upon the future patentability of your invention.


Q: What kind of science / technology is appropriate for the Challenges?

A: We encourage all to apply. Find out more about what areas we desire to explore here: https://www.jnjinnovation.com/partnering


Q: Who is eligible to apply?

A: Each Challenge has its own terms & conditions that can be found prior to filling out the application.


Q: What are the specific criteria for application?

A:  Solutions will be evaluated by a panel of reviewers and judges on their ability to meet the following criteria:

  • Uniqueness of the idea
  • Potential impact on human health
  • Feasibility of the idea
  • Thoroughness of approach
  • Identification of key resources and plan to further idea


Q: Who can I contact if I have questions about the Challenge or the application process?

A: Please contact [email protected] with any questions.


Q: Where do I apply? And do I have to complete the application in one sitting?

Go to nursing.jnj.com to learn more. From there you will be directed to set up an account.

A: You can setup an account at https://jnj-quickfire.smapply.io. You are able to save your work and log back in to finish at a later time if needed.


Up to $100,000 in grants
  • Mentoring from experts at Johnson & Johnson Innovation
  • Access to the Johnson & Johnson Innovation, JLABS ecosystem


Applications Open
April 2019
Finalist Presentations
May 2019
Winner Announcement

About Johnson & Johnson Innovation 

Johnson & Johnson Innovation LLC focuses on accelerating all stages of innovation worldwide and forming collaborations between entrepreneurs and Johnson & Johnson’s global healthcare businesses. Johnson & Johnson Innovation provides scientists, entrepreneurs and emerging companies with one-stop access to science and technology experts who can facilitate collaborations across the pharmaceutical, medical device and consumer companies of Johnson & Johnson. Under the Johnson & Johnson Innovation umbrella of businesses, we connect with innovators through our regional Innovation Centers; Johnson & Johnson Innovation JLABS; Johnson & Johnson Innovation – JJDC, Inc.; and our business development teams to create customized deals and novel collaborations that speed development of innovations to solve unmet needs in patients. JLABS provides the laboratories, expertise, education, tools and resources needed to help life science startups thrive, all with no strings attached. A Johnson & Johnson Innovation Center for Device Innovation at the Texas Medical Center (CDI @ TMC) has been established to accelerate the development of medical devices. For more information about Johnson & Johnson Innovation,
please visit: 
www.jnjinnovation.com .


About Johnson & Johnson Innovation, JLABS

Johnson & Johnson InnovationJLABS (JLABS) is a global network of open innovation ecosystems, enabling and empowering innovators across a broad healthcare spectrum including pharmaceutical, medical device, consumer and health tech sectors to create and accelerate the delivery of life-saving, life-enhancing health and wellness solutions to patients around the world. JLABS achieves this by providing the optimal environment for emerging companies to catalyze growth and optimize their research and development by opening them to vital industry connections, delivering entrepreneurial programs and providing a capital-efficient, flexible platform where they can transform the scientific discoveries of today into the breakthrough healthcare solutions of tomorrow. At JLABS, we value great ideas and are passionate about removing obstacles to success to help innovators unleash the potential of their early scientific discoveries. JLABS is a no-strings-attached model, which means entrepreneurs are free to develop their science while holding on to their intellectual property. JLABS also produces campaigns to seek out the best science called QuickFire Challenges. For more information, visit www.jlabs.jnjinnovation.com or follow @JLABS. 


About Johnson & Johnson Nursing

Throughout history, nurses have played an outsized role in interacting with patients, with foundational roles in prevention, education, treatment and recovery, bringing innovation to patient care that has profoundly changed patient outcomes[1]. Supporting nurses has been at the heart of our work at Johnson & Johnson dating back to 1897, from employment to platforms, partnerships, training and scholarships.[2] Today, as we work to change the trajectory of human health, we firmly believe that nurses (3.2 million strong in the US)[3]are the backbone of our healthcare system, and our critical partners on the front lines of care.  J&J is proud to support nursing, by advocating for and nurses as critical drivers of better health outcomes.

Nurses change lives. And that changes everything.


[1] New England Journal of MedicineNurse, Staffing Levels and The Quality of Care in Hospitals, Jack Needleman, PHD, Peter Buerhaus, PHD, RN, Soren Mattke, M.D. M.P.H., Maureen Stewart, B.A. Katya Zelevinsky, Vol 346, Nov 22, May 30, 2002.


[2] Margaret Gurowitz, Johnson & Johnson, Chief Historian. Chief historian. Johnson & Johnson corporate archives and some external sources


[3] State of the Registered Nurse Workforce as a New Era of Health Reform Emerges, Peter I. Buerhaus, PhD, RN, FAAN, FAANP(h)