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Skincare of the Future Quick Fire Challenge

Skincare of the Future QuickFire Challenge

Challenge ended

Up to $50,000 USD in grant funding

Consumer Devices



Rejuven Dermaceutical

Rejuven Dermaceutical is a China-based clinical-stage biopharmaceutical company dedicated to research and development of first-in-class drugs for aethetic medical application. Its leading drug candidate is in Phase I trial in the US, targeting excessive submental adipose tissues for removal. The company also markets and sells its REJUVEN brand of anti-wrinkle and skin rejuvenating products that are based on its proprietary Protein Loss Antagonist (PLA) technology.



LILLYCOVER, initially launched as a beauty tech startup, provides potential skin regenerating solutions based on individual skin type. The company’s skin analysis device utilizes a sensor and smartphone app with the aim to provide users with detailed skin data and customized skincare recommendations.


Advances in science and technology can drive the next generation of skincare innovations.  Today, cutting edge dermatological research and technologies hold the potential to revolutionize pore minimizing and anti-aging solutions. 

To that end, Johnson & Johnson Innovation, Johnson & Johnson Consumer Inc., and Alibaba’s TMALL announce the Skincare of the Future QuickFire Challenge, calling on innovators to submit products, services and technologies aiming to help consumers tackle the world’s toughest skincare challenges, with a specific focus on pore minimizing and anti-aging solution. 

Could consuming nutrient-dense supplements improve a person’s skin? How could consumers utilize technology to best diagnose their unique skincare needs? Are there undiscovered ingredients with the potential to drastically improve available products? 

Innovators are invited to submit their development-stage ideas* aiming to improve skincare for the chance to receive support from both the Johnson & Johnson Family of Companies and Alibaba’s TMALL. The innovator(s) with the most promising potential solution(s) will receive up to $50,000 in total grant funding, one year of residency at JLABS @ Shanghai, mentorship from the Johnson & Johnson Family of Companies, and the chance to launch their product through Alibaba’s Tmall, the largest e-commerce platform in China with the aim to help them cultivating their product in the Chinese market **. 

* Ideas must be on the path to commercialization by June 2021 

** Please note that awardees are required to demonstrate the ability and/or intention to operate within China and sell through TMALL channels 

Area of Focus

We are looking for pore minimizing and anti-aging potential solutions in consumer health, specifically: 

  • Newly formulated products 
  • Consumer devices  
  • Skin health diagnostics  
  • Novel skincare solutions (ie non-topical, ingestibles)  

Rewards & Benefits

Grant funding up to $50,000 USD*
  • Up to two awardees will receive a total of up to $50,000 USD in grant funding
  • Residency at JLABS @ Shanghai including workstation and access to the JLABS ecosystem
  • Mentorship from the Johnson & Johnson Family of Companies
  • Meetings and mentorship from TMALL, the largest e-commerce platform in China, with access to TMIC Insights & validation, eCommerce operations, and Tmall Design Taobao University


Submissions will be evaluated by a panel of reviewers and judges on their ability to meet the following criteria: 

  • Problem space and potential impact 
  • Ability to drive immediate impact beyond current solutions 
  • Uniqueness of potential solution & level of competition in the current market 
  • Quality & feasibility of the potential solution to commercialize within 12 months 
  • Team credibility & capabilities 
  • Clarity of plan: milestones & defined go/no 
  • Potential impact on Chinese ecosystem 

Apply Now

Submit your idea today!

Don’t miss the deadline


What if I’m having trouble accessing the portal/website?

Make sure your browser is up to date and accepting cookies. You can contact customer service at https://jnj-quickfire.smapply.io if you are having technical difficulties as well

Can I submit supporting documents (for example a video) as part of my application?

You will have the opportunity and are encouraged to upload supporting materials such as slide decks, research papers, and videos as part of your application. You may submit a video along with your written responses. Maximum length is 2 minutes.

Is it ok if some of the information I submit is confidential?

Do not submit confidential information. Only non-confidential information should be provided, and anything you submit will be treated as non-confidential.

What happens with IP (Intellectual Property)?

As this is a no-strings attached arrangement, JLABS does not acquire any IP.  Any IP creation and/or protection remains the sole responsibility of the inventors.

Is a patent required to apply?

No, a patent is not required to apply. However, you should not submit any information that is proprietary or that you wish to keep confidential, or that may negatively impact the future patentability of your invention.

What kind of science/technology is appropriate for the Challenges?

We encourage all to apply. Find out more about what areas we desire to explore here: https://www.jnjinnovation.com/partnering

Who is eligible to apply?

No, a patent is not required to apply. However, you should not submit any information that is proprietary or that you wish to keep confidential, or that may negatively impact the future patentability of your invention.

What kind of science/technology is appropriate for the Challenges?

We encourage all to apply. Find out more about what areas we desire to explore here: https://www.jnjinnovation.com/partnering

Who is eligible to apply?

Each Challenge has its own terms & conditions that can be reviewed and needs to be accepted before filling out the application.

Who can I contact if I have questions about the Challenges or the application process?

Please contact [email protected] with any questions.

Where do I apply? And do I have to complete the application in one sitting?

You can set up an account at https://jnj-quickfire.smapply.io. You can save your work and log back in to finish at a later time if needed.


September 3, 2020
October 26, 2020

About Johnson & Johnson (China) Investment Ltd




About Johnson & Johnson Innovation 

Johnson & Johnson Innovation LLC focuses on accelerating all stages of innovation worldwide and forming collaborations between entrepreneurs and Johnson & Johnson’s global healthcare businesses. Johnson & Johnson Innovation provides scientists, entrepreneurs and emerging companies with one-stop access to science and technology experts who can facilitate collaborations across the pharmaceutical, medical device and consumer companies of Johnson & Johnson. Under the Johnson & Johnson Innovation umbrella of businesses, we connect with innovators through our regional Innovation Centers; Johnson & Johnson Innovation | JLABS; Johnson & Johnson Innovation – JJDC, Inc.; and our business development teams to create customized deals and novel collaborations that speed development of innovations to solve unmet needs in patients. JLABS provides the laboratories, expertise, education, tools and resources needed to help life science startups thrive, all with no strings attached. A Johnson & Johnson Innovation Center for Device Innovation at the Texas Medical Center (CDI @ TMC) has been established to accelerate the development of medical devices. For more information about Johnson & Johnson Innovation,  please visit: www.jnjinnovation.com .

About Johnson & Johnson Innovation - JLABS 

Johnson & Johnson Innovation| JLABS (JLABS) is a global network of open innovation ecosystems, enabling and empowering innovators across a broad healthcare spectrum including pharmaceutical, medical device, consumer and health tech sectors to create and accelerate the delivery of life-saving, life-enhancing health and wellness solutions to patients around the world. JLABS achieves this by providing the optimal environment for emerging companies to catalyze growth and optimize their research and development by opening them to vital industry connections, delivering entrepreneurial programs and providing a capital-efficient, flexible platform where they can transform the scientific discoveries of today into the breakthrough healthcare solutions of tomorrow. At JLABS, we value great ideas and are passionate about removing obstacles to success to help innovators unleash the potential of their early scientific discoveries. JLABS is a no-strings-attached model, which means entrepreneurs are free to develop their science while holding on to their intellectual property. JLABS also produces campaigns to seek out the best science called QuickFire Challenges. For more information, visit www.jlabs.jnjinnovation.com or follow @JLABS.