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Out of the Lab & Into the Newsroom: Media 101

Out of the Lab & Into the Newsroom

Out of the Lab & Into the Newsroom: Media 101

Scientists often have diffculty explaining what they do. Consequently, not only does the public know less and less about exciting research projects, but investors, media and patients are also often in the dark. This inability to describe what they do often hinders healthcare startups from raising funds, attracting media attention and connecting with future customers. This session will help teach you how to relate your story to different audiences and ensure you and your story – whether in the form of an investor presentation, networking talk or recruiting pitch – will be remembered.

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